I. BACKGROUND
Africa Adaptation Initiative (AAI) aims to strengthen collaboration on adaptation across the continent through high-level pan-African and regional dialogues, adaptation action on the ground, and addressing the adaptation financing gap. It is designed as the initiative for Africa driven by Africa. Open Society Foundation (OSF) is supporting AAI to work on educating the public in selected African countries about climate adaptation actions to reduce climate vulnerability. AAI provides expertise to ensure a smooth implementation of the objective of OSF grant.
Within this context, AAI is seeking to engage an individual consultant for provision of communication and knowledge management services.
II. OBJECTIVE OF THE ASSIGNMENT
Responsible for the management of a AA’Is brand, including designing and maintaining a brand image and directing the design and execution of advertising strategies to ensure they comply with the brand image. Oversee marketing campaigns, design them and monitor their progress.
III. BRAND MANAGEMENT
– Managing and leading AAI’s brand development and marketing ;
– Initiating, budget, schedule and signing off on projects and ensure they stay on brand ;
– Developing project ideas and short- and long-term objectives and ensure their successful execution ;
– Ensuring all marketing communications align with the company’s brand image and that the brand’s message is consistent across all outlets ;
– Building and maintaining relationships with brand aligned influential and key figures such as AAI’s brand ambassadors and influencers ;
– Ensuring the brand’s success and individual marketing campaigns ;
– Define key performance indicators (KPIs) and measure the progress of campaigns against them using various analysis techniques ;
– Analyse and evaluate the performance of campaigns ;
– Identify marketing/communication opportunities and then use the insights they gather to inform AAI’s communication strategies ; and
– Produce reports that indicate the results.
IV. DEFINE AND DESIGN AAI’S BRAND BRAND GUIDELINES
– The AAI Logo, and its variations and usage restrictions ;
– Colour palette and specifications ;
– Usage of the logo on publications ;
– Typography ;
– Digital Iconography ;
– Picture usage Specifications ;
– Review the existing physical and digital stationery, documents, presentations and reports, to be if need be redesigned to the new brand standards ;
– AAI Boilerplate Text ( paragraph description should be included in media advisories, press releases and publications ) ;
– Social Media platforms template design ;
– Representation on physical stands ; and
– Promotional Items specs and design.
V. DEFINE AND DESIGN AAI BRAND DIGITAL STYLE GUIDE AND DIGITAL TOOLS
For AAI website and mobile design, consistent with the guidelines
– Design the user experience (UX) ;
– Design the user interface (UI) ; and
– Website redesign.
VI. DEFINE, DESIGN AND IMPLEMENT AAI BRAND AND MARKETING STRATEGY
VII. DESIGN AND OVERSEE THE EXECUTION OF AAI’S BRAND STRATEGIES. OVERSEEING THE CREATION- OF ALL DIGITAL FORMS OF MARKETING AND ENSURING THEY ALIGN WITH THE BRAND IMAGE AND COMPLY WITH THE BRAND STRATEGY
– Define The Role of AAI as a brand ;
– Define the global vision of AAI as a brand, present and future ;
– Articulate the Tone of voice and AAI’s brand behaviour ;
– Map the “battlefield”, research thoroughly the “competition”’s environment ;
– Define the Message/Storytelling framework ;
– Define the campaigns to be conducted ;
– Design the digital campaigns framework ; and
– Implement the campaigns.
VIII. DURATION OF THE ASSIGNMENT
The initial duration of the assignment is hundred (100) days over a periof of twelve months, starting on 1st August 2023, with a possibility of extension.
CV and cover letter to Mr. Youssef Tanarhte, Administrative and Financial Director ytanarhte@uclga.org with copy to:
– Ms. Iyamma PABA SALE, Human Resources Officer of UCLG Africa: iyamma.p@uclga.org;
– Ms. Soumia Benlebsir, Project Manager, Climate, Biodiversity and Food System Department,sbenlebsir@uclga.org;
– Mr. Roland Georges AMEHOU, Africa Adaptation Initiative (AAI): ramehou@uclga.org
Before Thursday, September 28, 2023.