About us

You are a local actor and you want to contribute to the revitalization of your territory? The Territorial Coaching approach is made for you! We support you in the implementation of innovative collective projects, by mobilizing local skills and resources. Together, let’s create an environment conducive to the economic and social development of your territory!


Generate a dynamic of change: Set in motion the various stakeholders who have developed a complex relationship between them, based on often unwritten rules and resulting in positive, sometimes unconscious attitudes. The main contribution of Territorial Coaching is to reveal the potential of the living forces after having identified them. Innovation lies in the ability to resolve conflicting relationships and collectively build a common vision of territorial development


The Territorial Coaching approach has been developed to support this transition from centralized management to decentralized management of public affairs while encouraging more participatory governance of territories


  • Technical assistance for territories with Territorial Coaching tools
  • Train and structure the international network of Territorial Coaches (Coaches Network)
  • Deploy Territorial Coaching Centers in Africa
  • Sharing the African expertise of Territorial Coaching all over the world

Territorial Coaching is an innovative approach developed in the Oriental Region of Morocco in partnership between the Council of the Oriental Region, the Oriental Development Agency, the Mohammed The First University of Oujda, the Belgian NGO Échos Communication, and UCLG Africa. This approach was developed following the adoption of the Constitution of the Kingdom of Morocco adopted in 2011, highlighting advanced regionalization as a major development management option in Morocco. This option calls for an evolution of the modes of management of public affairs, which previously was more centralized, and which must gradually become more decentralized. The transition from centralized management to decentralized management of public affairs requires the adoption of new relationships between actors and new behaviors of each of them with regard to the others, starting with public actors, between the central Government and local authorities, and between the different levels of local authorities, but also between public actors, civil society, and the private sector.

The greater attention paid to territorial development within the framework of the option of advanced regionalization would require particular emphasis to be given to supporting participatory democracy as an essential ingredient for rebuilding the relationships of trust between the populations and the institutions and renegotiating on new bases the methods of mobilizing the stakeholders of a given territory with a view to its sustainable human development. Concerning the new relationships and new behaviors to be adopted in order to be consistent with the decentralized management of public affairs, all the players concerned are in a learning situation.

In a context of changes and crises observed at all levels and at all levels, the question of the sustainable and integrated development of local authorities leads them to revisit the way of apprehending the general interest, of organizing the convergence of public and private actions, to organize the production of wealth and to involve all the players in the public sectors, civil society, and the private sector in the governance of the territory.

The Territorial Coaching approach was developed to support this shift from centralized management to decentralized management of public affairs while encouraging a more participatory governance of territories. To offer this support, it was necessary to train and rely on the Territorial Coach who is a professional in terms in terms of mediation and consensus building around issues identified as priorities and strategies for the future of the territory. Territorial Coaches know the potential and the difficulties experienced by a territory; it arouses emulation and dialogue between actors; Territorial Coached identify the divergent visions between actors of the territory and assists the protagonists to explore the methods of overcoming the divergences or building convergent visions; The Territorial Coach stimulates within the local society between actors the emergence of a common vision of the development of the territory. The Territorial Coach is a revealer of the potential of the development of the territory carried by the mobilization of its living forces. It organizes citizen meetings to discuss the main problems perceived as priorities by the populations and to collect the maximum number of proposals with a view to solving them.

Our Program


The Territorial Coaching approach is broken down into several key steps. First of all, it is a question of carrying out a shared diagnosis to identify the stakes and the resources of the territory through the territorial sociogram. Then, working groups are set up to define the strategic orientations and the actions to be implemented. These groups, which include all the actors (Civil Society, Elected Officials, Economic Actors, etc.), are supported by territorial coaches, who help them structure their thinking and mobilize the skills necessary for carrying out the projects.

The actions are then implemented by the actors of the territory, in collaboration with the partners involved. Throughout this process, monitoring and evaluation systems led by Territorial Coaches make it possible to adjust actions according to the results obtained. This approach aims to strengthen territorial cohesion, transparency and the attractiveness of territories by promoting the participation and commitment of all local actors.

To request technical assistance for your territory with Territorial Coaching tools, contact UCLG Africa. Fill out the contact form


Professional tools, a business repository, coaches and facilitators to deploy Territorial Coaching throughout Africa. The job of Territorial Coach is an exciting and dynamic profession that offers many opportunities for professional and personal development. The Territorial Coach will play a crucial role in supporting individuals and communities to achieve their goals, particularly in the context of territorial development.

The role of the Territorial Coach is to support local authorities and territorial actors in their development process by using coaching techniques to help them overcome obstacles and achieve their objectives effectively and efficiently. The Territorial Coach must be able to understand the social and economic dynamics of the territory, to work with local partners, to facilitate communication and to foster collaboration between stakeholders.

To become a Territorial Coach, it is recommended to follow a specialised training. This training provided by (the African Academy of Territorial Communities)
It will allow to acquire the necessary skills to exercise the profession, such as communication, project management, conflict resolution, understanding of territorial issues and knowledge of coaching tools.


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Contact us

For more information, do not hesitate to contact us in Rabat or Ouagadougou on the following addresses or telephone numbers:

Please let us know what's on your mind. Have a question for us? Ask away.

Address Rabat

22 Saadiyine Street,


Telephone Rabat

Tel: +212(0)537 260 062

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